Sales Presentation Skills
Pre-course
work
Please bring with you a presentation you are about to
deliver or one that you have recently delivered. These will be used for
practical exercises during the workshop
Workshop Aim:
The overall
aim of the workshop is to develop the participants’ ability to
deliver
effective presentations that achieve results.
Workshop Objectives
By the end of the workshop participants will be able to:
Deliver a
persuasive presentation in a confident and relaxed manner
Plan and
prepare an effective presentation
Communicate
in a way that maximises the understanding of key messages
Use visual
aids that enhance presentations
Deliver a
clear and persuasive presentation to audiences of any size
Successfully
and confidently manage a Q & A session
Workshop Methodology:
The course is designed to maximise participant involvement and
learning. A number of proven methodologies are employed including:
trainer led
input
group/individual
based exercises
individual
presentations using CCTV for record and playback
individual/group
feedback and coaching
Workshop Content
DAY ONE:
Workshop Introduction
Introductions
Workshop
aims and objectives
Personal
Learning Objectives
Introduction to Effective Presentations
Benefits of
being a good presenter
What makes a
good presenter?
Common
failings
Building
confidence & credibility
Feedback –
ground rules
Practical Presentations Using CCTV
Participants will be asked to deliver a presentation using the material
that they brought with them
Feedback and coaching for improved performance
Presentation Structure and Content
The purpose
Audience
considerations/expectations
Objective
setting
Gathering
data, logic flow, retaining interest
The first
few minutes
Structuring
for impact
Review &
Rehearsal
Practical Presentations Using CCTV
Participants will be asked to deliver a presentation using the material
that they brought with them
Feedback and coaching for improved performance
Review and Close
DAY TWO:
Visual and Vocal Impact
Retention
and attention
Audience
recall
Vocal impact
Non verbal
communication
Working the
audience
Producing a Persuasive PowerPoint Presentations
Designing
OHP slides
How to use
visuals
Pit falls –
Do’s & don’ts
Exercise –
What works and does not work
Practical Presentations Using CCTV
Participants will be asked to deliver a presentation using the material
that they brought with them.
Feedback and coaching for improved performance
Managing Q & A Sessions
Attitude
& emotions
Techniques
Process
Mental
dexterity
Managing
difficult people/situations
Being Persuasive – Know your Audience
Different
Audience needs
Communication
styles
Methods of
persuasion
Getting
results
Practical Presentations Using CCTV
Participants will be asked to deliver a presentation using the material
that they brought with them. The focus will be on Q & A session or
managing difficult people.
Feedback and coaching for improved performance
Review and Close